- 8Years of one-day seminars, city to city
- 1,000+Accountants at SleeterCon by 2014
- 100Technology companies exhibiting
“A service ends when you stop showing up. Infrastructure has a market value because it keeps running without you.”
Example talk
From Service to Infrastructure
Shipfusion Influencer Summit · October 2026
What it takes to build the connective tissue of an industry, on purpose, not by accident.
Doug’s story isn’t a QuickBooks story. The software, the decade and the 1990s seminar playbook don’t transfer. What does is how he built the connective tissue between the people who needed help and the companies who made the tools.
Three groups, one relationship, over and over: the people who need help, the companies who make the tools, and whoever builds the bridge between them. At the summit, that is merchants and brands, 3PLs like Shipfusion, and the thought leaders in the room.
- 01
MasterLearn the business. Go broad, go vertical, go deep, and become the expert people trust.
- 02
CodifyWrite it down: books, blogs, articles and videos.
- 03
ConveneVisit customers on site, invite them to learning events, and build the platform both sides travel to.
- 04
CompoundKeep the community close, and build infrastructure that serves both sides and keeps working without you.
Twenty minutes of story and pattern, then twenty minutes of conversation with the room.