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Sleeter Consulting

Services

For accounting software companies, accounting firms, educational organizations and small businesses: strategy, deals, coaching and design, from someone who has spent 30+ years with the accounting profession and the companies that serve it.

Strategic Advisory

As a strategic adviser, we help your entire team focus on your unique solution, how it can win in the marketplace, and what the options are for implementing your plans. In many cases our clients need a sounding board for product direction, marketing and sales channels, and they want a deeper understanding of the marketplace they are targeting. In particular, Doug’s clients value his 30+ years of experience and insight working with the accounting profession and other software companies.

M&A Consulting

With a deep understanding of products, vendor strategies and the value of combining forces between organizations, we can introduce your company and product to senior leadership at virtually every company in the accounting software marketplace. We can help both organizations see the potential of working together, as partners or through an acquisition. We can help you weigh the tradeoffs of building your existing company, attracting venture capital, or pursuing a partial or complete sale of your assets. If you decide to sell, we will help you identify, evaluate and pursue buyers, then negotiate the best return for your shareholders, and we stay on your team all the way through closing.

Executive Coaching

We provide executive coaching to CEOs who are looking to improve their strategic thinking and planning. We can be a sounding board for your ideas, and bring ideas of our own for accelerating your personal business success.

Accounting Software Market Strategy

Many of our clients hire us to help build a strategic plan for winning in the accounting software marketplace. We’ll help you think through how to market to the accounting profession, to resellers and VARs, and directly to small businesses. Each product has a different set of unique value propositions for each customer segment, and we can help your team develop a winning plan.

Software Design Consulting

With an extensive background in software design, feature development and product positioning, we can help your executive team develop strategy and execution plans for creating market-winning applications for small business management.

Blockchain Technology Consulting

We believe blockchain technology will revolutionize global commerce, and we continually watch developments in the space while searching for companies with compelling products and business models. From cryptocurrency, to blockchains for accounting records, to smart contracts, we believe we are in the midst of a fundamental shift in the way information is stored, transmitted, secured and consumed.

Keynote Speaking

Doug has been on stage since he ran the first QuickBooks seminars in the country in the early 1990s: eight years of one-day seminars city to city, then the SleeterCon keynote and conferences worldwide. His talks turn how he built The Sleeter Group into a pattern any industry’s leaders can use.

Doug Sleeter on stage before a full conference hall, 2011
  • 8Years of one-day seminars, city to city
  • 1,000+Accountants at SleeterCon by 2014
  • 100Technology companies exhibiting

“A service ends when you stop showing up. Infrastructure has a market value because it keeps running without you.”

Example talk

From Service to Infrastructure

Shipfusion Influencer Summit · October 2026

What it takes to build the connective tissue of an industry, on purpose, not by accident.

Doug’s story isn’t a QuickBooks story. The software, the decade and the 1990s seminar playbook don’t transfer. What does is how he built the connective tissue between the people who needed help and the companies who made the tools.

Three groups, one relationship, over and over: the people who need help, the companies who make the tools, and whoever builds the bridge between them. At the summit, that is merchants and brands, 3PLs like Shipfusion, and the thought leaders in the room.

  1. 01

    MasterLearn the business. Go broad, go vertical, go deep, and become the expert people trust.

  2. 02

    CodifyWrite it down: books, blogs, articles and videos.

  3. 03

    ConveneVisit customers on site, invite them to learning events, and build the platform both sides travel to.

  4. 04

    CompoundKeep the community close, and build infrastructure that serves both sides and keeps working without you.

Twenty minutes of story and pattern, then twenty minutes of conversation with the room.

Invite Doug to speak

Talk with Doug about your company

Send Doug a message on LinkedIn.

Message Doug on LinkedInAbout Doug
QuickBooks Online Step-by-Step, the QuickBooks Online textbook by Alicia Katz Pollock

Doug’s QuickBooks textbooks, today

Learn QuickBooks Online with QuickBooks Online Step-by-Step

QuickBooks Online Step-by-Step was originally developed by The Sleeter Group, the company Doug Sleeter founded, and is written and edited by Alicia Katz Pollock. Questiva Consultants publishes it today. Chapter 4 is free to read, with no account and no card.

See the textbook at QuestivaStart the free demo