Author Archive: Fran Reed

Fran Reed has over 35 years of professional experience in accounting, financial analysis and reporting. Her creativity and innovation has put her in the forefront of numerous software conversions and business process redesigns. Her innovative solutions have saved clients countless hours of tedium transferring data from one system to the next. Fran is a QuickBooks Advanced Certified ProAdvisor, Excel Expert, has a MBA from Pepperdine University and a BS in Accounting from Cal State Northridge. See her web site at When on her own time, Fran loves riding her bike around the SF Bay Area. She and her husband actively participate in local mission efforts focused towards folks in recovery from drug, alcohol, and other addictions

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Business Analytics–Relevant Tools for Accounting Professionals and their Clients

The proliferation of information and data available today makes one’s head spin. In order to keep ahead, business owners are demanding business analytics and reports that go beyond the traditional monthly “Budget vs. Actual” financial statement view. They want to quickly grasp the ‘call to action’ on any report. They want focused and timely answers. […]

October 27, 2011 | By | 1 Reply More